It was also a time of innovation in the new world of film, and film titles. Saul Bass was an influential figure in the 1930's around the time that Art Deco was in vogue. The 1940's saw a surge in the popularity of poster art in which type figured prominently. All these movements gave rise to typeface styles as well as creative letter graphics.

A further creative burst took place in the 1960's with a tremendous emphasis on colour and movement as characterised by 'pop art'. The pictures speak for themselves.